Welcome to the Sound is Essential social media campaign! This effort is being coordinated with dealers, manufacturers, and users, to promote the idea that sound is essential to any modern media. It has long been apparent that “Sound” tends to end up lower on the totem pole than it should be in any given production. However, no matter the medium, sound is critical. Without it, the story or the message is lost to the viewers, audience, or congregation.
The idea is to create custom, short-form video content, upload it to your social media feeds, and tag it with #soundisessential. The videos should be short, creative, and focused on demonstrating the importance of sound. For instance, with the sound of the video absent altogether, viewers will likely wonder “what went wrong” at first, while they try to figure out why they can’t hear anything. This content may look like product reviews, instructional videos, tips and tricks videos, and the like.
The campaign official begins on December 15, when all initially involved parties will put out materials in support of the concept, on whatever social platforms they are on, and tagging their work with their favorite hashtags, plus #soundisessential.
The first video from Lectrosonics for the campaign features company president Gordon More in a reprise of his role as “Dr. Audio” https://www.youtube.com/watch?v=10UknJPZt-o
In order to promote involvement in the campaign, Lectrosonics is sponsoring a creativity contest: upload your videos to Facebook, Instagram, Twitter, YouTube, LinkedIn, or TikTok by January 31, 2021, and tag them with #lectrosonics and #soundisessential, in addition to whatever other tags you want to include. Representatives from the company will review all the videos out there during the first week of February, and pick the most creative entries for 1st, 2nd and 3rd prizes:
- 1st prize: $500 gift certificate for purchase towards Lectrosonics products or services at any authorized Lectrosonics retailer.
- 2nd prize: $250 gift certificate for purchase towards Lectrosonics products or services at any authorized Lectrosonics retailer.
- 3rd prize: $100 gift certificate for purchase towards Lectrosonics products or services at any authorized Lectrosonics retailer.
The choice of winning entries is at the sole discretion of Lectrosonics, Inc., and is open to end-users only, no dealer or manufacturers’ employees, or company employees will qualify for the prizes.
Please make use of these end titles and the “wisper” sound effect. You are of course welcome to make your own sound effect as well.
End Title Files
Have fun and good luck!
-The Lectrosonics Team